Mar 02, 2021 Total Views: 1684
What are the components of
Digital Marketing?
Digital Marketing consists of
these different points mentioned below.
1) Website
2) Social media
3) SEO
4) Content marketing
5) SEM community building
6) Customer service inbound
lead nurturing
7) Email marketing
8) PPC
These are the main building
blocks of digital marketing so let us go through them step by step. We know
that how all of these integrate together.
There are 4 types of
websites
(1) Corporate website which is
like our business website, In this website, we mention everything related to our
business, like what we are offering, what we are selling, about our product, we
mention everything related to our business.
2) Landing pages which are more
to do with collecting leads. We know if any kind of leads to capture like an
e-book download or a webinar download, webinar access, all of these would come
under the landing page it's a different type of a web page.
3) Blog websites that are more
to do with high informational content more in terms of share articles.
4) E-commerce websites where
you can sell products online like Shopify and Magneto. These are the four types
of websites which is the hub of your activity.
Role of Social Media in Digital
Marketing
Under social media we have
Facebook, Linkedin, Instagram, Twitter, YouTube, and many more this is
how we would look at it so ,
1) Utilizing Facebook for our
digital marketing strategy is one of the best ways to connect with people, as
we all know in India there are more than 90% of people use Facebook, hence
Facebook is a great platform to target people for our business, we can target
people by age, gender, and interest in Facebook which is beneficial for our
business growth.
2)LinkedIn is mostly used for
official work, LinkedIn is the second most social media platform used in India
.in LinkedIn people upload portfolios, job offers.
3) Twitter is more for short
messaging used for connection with people, Twitter is a social media platform
for sharing one's views
Twitter consists of some
components −
-You
-Your followers (those who
follow you)
-Your following (those whom you
follow)
On Twitter, we use hashtags for
more people to follow us it is also used to mark keywords and topics in
Twitter.
4) YouTube is where we actually
watch videos and learn things like how to do stuff and we can actually see the
music and access movies and get more entertained that's an entertainment zone.
Benefits of Social Media in 2021
There are many more social media platform like Snapchat
and many other platforms, if we see India is a Facebook country, Facebook is
number one and then we have LinkedIn which is number two. in the US. Facebook is number one Twitter is number
two in places like the Middle East and a few parts of Africa we see Instagram
is more prominent over there and in places like Australia and Canada Facebook
is number one but Reddit is more popular over there, Reddit it is another
social bookmarking type of website so again based on the geography, there are
different social media platforms which have more prominence. hence in every
country billions of people use social media, social media is a great platform
to promote any kind of business because there are billions of visitors in
India. CITC- provided digital marketing course including social media, Google ads in Chandigarh, Kharar it also provide online digital marketing classes to know more about the course CLICK HERE and enroll in our courses
We can use paid advertising in
social media to get an instant result, suppose we have a product to sell we can
boost our product by using paid advertisement, this platform gives an
opportunity to target people by their interest, demographic, geographic area,
age, hence we can target those people who are in need of our product, by this
we can earn a profit, social media play an important role in digital marketing. CITC-it also provides industrial training to click to KNOW MORE about industrial training. If you want to open your own computer center then apply for FRANCHISE
