Digital Marketing Expert Course
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DME
1-February-2025
180 Hours
10th
Register Now
Become a Certified Digital Marketing Professional
Enhance your career with CITC - The Hub of IT, a trusted name in Digital Marketing Training across India. Our comprehensive course covers SEO, SMO, PPC, Content Marketing, and more, providing practical, industry-focused learning to help you excel in the digital landscape.
Digital Marketing Expert Course – Transform Your Career
The demand for skilled digital marketers is rapidly growing, creating endless career opportunities for professionals and students. Our Digital Marketing Expert Course is designed to equip you with hands-on expertise in SEO, social media marketing, PPC, content marketing, and email marketing. This industry-driven program helps you master the latest tools and strategies to drive online growth, boost brand visibility, and generate high-quality leads. Whether you’re an aspiring marketer, entrepreneur, or job seeker, this course provides the skills and certification needed to advance in the digital marketing landscape.
Course Objectives:
Plays a vital role for digital marketers in overall marketing strategy.
Permanent concepts in digital marketing, such as marketing datasets, dummy
display advertising, virtual website optimization, SEO, and more.
Analytical concepts to measure marketing effectiveness, such as analytical
software, launching dummy display ads, optimizing websites through Google
AdWords, and more.
Application of the above-learned concepts in building an overall online
marketing plan in line with the core marketing strategy.
Module 1
Course Syllabus
What is Digital Marketing?
The Evolution of Digital Marketing
Importance of Digital Marketing in the Modern Business Landscape
Digital vs. Traditional Marketing: Key Differences
Use Case: E-commerce Business Launching a New Product
Overview of Digital Marketing Channels and Platforms
Core Components of Digital Marketing
Aligning Channels with Marketing Objectives
Trends Shaping Digital Marketing Today
Use Case: Multi-Channel Strategy for a Product Launch
Importance of Market Research in Digital Marketing
Tools and Techniques for Market Research
Understanding Target Audiences and Buyer Personas
Analyzing Consumer Behavior in the Digital Age
Use Case: Applying Market Research for a Digital Marketing
Campaign
What is Content Marketing?
Types of Content for Digital Marketing
Creating a Content Marketing Strategy
SEO and Content Marketing: Optimizing for Visibility
Use Case: Content Marketing Campaign for a SaaS Product
What is SEO?
Types of SEO
Keyword Research and Optimization
On-Page SEO Best Practices
Off-Page SEO and Link Building
Technical SEO Essentials
Measuring SEO Success with Analytics
Use Case: SEO Strategy for a Local Business
What is PPC Advertising?
How PPC Works: Bidding and Ad Auctions
Types of PPC Ads
Creating an Effective PPC Campaign
Targeting Strategies in PPC
Tracking and Measuring PPC Success
Optimizing PPC Campaigns for Better Performance
Use Case: PPC Strategy for a Fitness Studio
Introduction to Social Media Marketing
Popular Social Media Platforms and Their Unique Benefits
Creating a Social Media Marketing Strategy
Content Creation for Social Media
Paid Social Media Advertising
Engaging with the Audience on Social Media
Measuring Social Media Success
Use Case: Social Media Strategy for a Restaurant
Introduction to Email Marketing
Building and Growing an Email List
Types of Email Marketing Campaigns
Crafting Effective Email Content
Segmentation and Personalization in Email Marketing
Email Marketing Automation
Measuring Email Marketing Success
Use Case: Email Marketing Strategy for an E-Commerce Business
What is Affiliate Marketing?
How Affiliate Marketing Works
Types of Affiliate Marketing
Finding and Partnering with Affiliates
Setting Up an Affiliate Program
Effective Affiliate Marketing Strategies
Tracking and Measuring Affiliate Marketing Success
Use Case: Affiliate Marketing for an Online Learning Platform
What is Influencer Marketing?
Types of Influencers
Selecting the Right Influencers for Your Brand
Creating an Influencer Marketing Campaign
Types of Influencer Campaigns
Measuring Influencer Marketing Success
Building Long-Term Relationships with Influencers
Use Case: Influencer Marketing Strategy for an Online Fashion
Store
Module 2 Course Syllabus
Introduction to Data-Driven Marketing
Types of Data in Marketing Analytics
Key Metrics for Tracking Marketing Performance
Tools for Marketing Analytics
Data Visualization and Reporting
Using Data for Audience Segmentation
Predictive Analytics in Marketing
A/B Testing and Optimization
Use Case: Data-Driven Marketing Strategy for an E-Commerce Brand
What is Conversion Rate Optimization?
Key Metrics in Conversion Rate Optimization
Understanding the Conversion Funnel
Effective CRO Techniques
A/B Testing in CRO
Improving User Experience (UX) for CRO
Using Heatmaps and User Behavior Analytics
Conversion Rate Optimization Tools
Use Case: CRO Strategy for a Subscription Service
What is Mobile Marketing?
Mobile Marketing Channels
Creating a Mobile-Optimized Website
SMS Marketing and Best Practices
In-App Advertising and Best Practices
Location-Based Marketing
Push Notifications and Best Practices
Measuring Mobile Marketing Success
Use Case: Mobile Marketing Strategy for a Retail Brand
What is Video Marketing?
Types of Video Content for Marketing
Video Marketing Channels
Creating Engaging Video Content
Optimizing Videos for SEO
Using Video Ads to Drive Engagement
Measuring Video Marketing Success
Video Marketing Best Practices
Use Case: Video Marketing Strategy for an Online Learning Platform
What is Branding in the Digital World?
Core Elements of Digital Branding
Building a Strong Brand Voice and Tone
Crafting a Unique Value Proposition (UVP)
Creating Consistent Messaging Across Platforms
Leveraging Social Media for Digital Branding
Building Brand Loyalty in the Digital Age
Measuring Branding Success
Use Case: Digital Branding Strategy for a Sustainable Fashion
Brand
What is E-commerce Digital Marketing?
Building an E-commerce Marketing Strategy
Product Page Optimization
Using Social Media for E-commerce
Search Engine Optimization (SEO) for E-commerce
Email Marketing for E-commerce
Retargeting for E-commerce
Leveraging Customer Reviews and Social Proof
Measuring E-commerce Marketing Success
Use Case: E-commerce Marketing Strategy for a Handmade Jewelry
Store
What is Content Marketing for Lead Generation?
Types of Content for Lead Generation
Creating a Lead Magnet
Developing a Content Funnel for Lead Generation
Optimizing Content for Search Engines (SEO)
Using Content Upgrades for Lead Generation
Promoting Content for Lead Generation
Nurturing Leads with Follow-Up Content
Measuring Content Marketing Success for Lead Generation
Use Case: Content Marketing for Lead Generation in a B2B SaaS
Company
What is Influencer Marketing?
Types of Influencers and How to Choose Them
Setting Goals for Influencer Marketing
Creating an Influencer Marketing Strategy
Influencer Content Types
Budgeting for Influencer Marketing
Measuring Influencer Marketing Success
Building Long-Term Relationships with Influencers
Avoiding Common Influencer Marketing Pitfalls
Use Case: Influencer Marketing Strategy for a Fitness Apparel
Brand
What is Email Marketing Automation?
Types of Automated Email Campaigns
Building a Welcome Series
Abandoned Cart Email Campaigns
Post-Purchase Follow-Up Campaigns
Re-Engagement Campaigns
Using Segmentation for Targeted Campaigns
Measuring the Success of Email Automation
Avoiding Common Pitfalls in Email Automation
Use Case: Email Automation Strategy for a Subscription-Based
Business
What is Data Analytics in Digital Marketing?
Types of Data in Digital Marketing
Tools for Data Collection and Analysis
Creating Data-Driven Marketing Strategies
Customer Journey Mapping with Data Analytics
A/B Testing and Experimentation
Using Predictive Analytics in Marketing
Data Visualization for Better Decision Making
Data Privacy and Compliance in Marketing Analytics
Use Case: Data-Driven Marketing Strategy for a Retail Brand
